Elizade
Elizade Nigeria Limited is the brainchild of Chief Michael Ade. Ojo. The company evolved from a vision, apparently made manifest through divine favour; but which Chief Ade. Ojo readily accepted as a mission.
The dreams that gave birth to Elizade started with the relationship between Chief Ade.Ojo and his late wife, Mrs. Elizabeth Wuraola Ojo, when both met as students at the University of Nigeria, Nsukka in the early 60s. Chief Ade Ojo, who was studying Business Administration as one of the pioneer students of that course then, had vowed to establish and run a business of his own within 10 years of his working life. He fulfilled this vow within six years. The name “Elizade-coined from Elizabeth, his wife’s first name and Ade his own middle name instantly struck him as a viable company name.
Thus, in 1968, only a couple of years after he left the University, Chief Ade Ojo registered a business name called Elizade Trading Stores. It was one of the first business names in Nigeria to have evolved from an inspiration triggered by nuptial union. That inspiration has remained the main propelling force behind Elizade’s successes over the years.
Foresight, determination and self- discipline, which have ruled the relationship of the founding couple, have also been the major pillars supporting the company’s continual growth. Thus, in quick succession, Elizade Trading Stores, which handled General Textiles was followed with Elizade Independent Agencies (formed in 1971) with a focus on automobile marketing.
This business expanded quickly with Toyota as the main product. In June 1973, the company was formally incorporated as Elizade Nigeria Limited. This was followed with the opening of branches in key business centers of Portharcourt and Abuja apart from the two Lagos outlets. In May 1995, the company commissioned its corporate Head Office, Elizade-Toyota Plaza- a six storey purpose- built edifice situated at 322A, Ikorodu Road, now named MKO Abiola Way, Anthony Village,Lagos.
In February 2008, a state of the art workshop equipment and facility was commissioned at the ACME Road, Ogba, Ikeja Office. This was in pursuant of customers satisfaction and effective after sales service to the ever growing clientele of the company. Elizade Nig. Ltd occupied the front seat among the accredited dealers of Toyota Nigeria Limited.
